SOCIAL MEDIA PORTFOLIO
Throughout my career in media, social media has always been my strong suit and passion; it's essentially a free, online billboard that gives brands a direct line to the consumer. It allows them to have their own voice where they can distribute information and entertainment, while also reinforcing brand values and position statements. Throughout my time at KDWB, KFAN, and Go Radio, I've used social media to further each given brand with professionalism, wit, and relevance. I've even gotten to apply what I've learned to myself as I develop my own show's brand! Below are examples of my past work on social media that display the three aforementioned traits, in addition to the tailoring of posts due to a brand’s demographics, psychographics, and style guide.
